ABOUT RECURLY

Get ready to take on the world
with Recurly!

From a small startup in an apartment building in 2009 to a multinational business spanning across the globe, Recurly has grown to become the go-to platform for subscription management. We’ve been able to do this not only through our leading technology and support infrastructure, but with the goal of always helping merchants be prepared to adapt to the changes of the subscription market.

Thousands of companies use our platform to build their subscription plans with ease. We’ve done all the hard technical work to make sure you can focus on the most important aspects of your business. We’ve created a platform that allows subscription leaders to build, scale, and stay ahead of consumer expectations.

With Recurly, you don’t have to fall behind — instead, you can get ahead of what’s next.

Meet our leadership team

Joe Rohrlich
Joe Rohrlich

Chief Executive Officer

Joe joined Recurly to accelerate the company’s next phase of growth and impact across the subscription economy. He is a passionate believer in the value great teams deliver when relentlessly focused on customer outcomes. Prior to Recurly, Joe was CEO of Top Hat, the leading higher education engagement platform, scaling to serve over 750 universities and completing multiple acquisitions. Before this, Joe led a range of customer and go-to-market teams at Bazaarvoice, as CRO and General Manager EMEA, realizing tenfold revenue growth over his 11-year tenure. When not building teams, Joe’s passions include world travel with his family, cheering for the Michigan Wolverines, and rec league tennis from his home base in Austin, Texas.

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Priya Lakshminarayanan
Priya Lakshminarayanan

Chief Product Officer

Priya Lakshminarayanan came to Recurly from Brex where she was the Vice President of Product for Growth, Monetization and Risk product areas. She was responsible for driving product-led growth at Brex and championed Brex’s expansion into the Enterprise segment. Prior to Brex, Priya was a product director at Meta leading the Trust & Safety effort for Commerce and Business Messaging products across the Meta family of apps. Priya is a product management leader with close to 25 years of experience in building and launching both Enterprise as well as B2C products. Her strong engineering background combined with a sense of empathy for the customer enables her to seamlessly span engineering and business work streams to launch and scale new product initiatives. Prior to Brex and Meta, she has shipped a variety of products at industry leading technology companies such as PayPal, EMC and Microsoft. Priya holds a Master’s degree in Computer Science from Virginia Tech. She lives with her husband and two kids in the Bay Area.

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Tony Allen
Tony Allen

Chief Technology Officer

Tony Allen is responsible for Recurly’s technology strategy and building a team focused on customers, collaboration, and continuous improvement to billing for thousands of companies across the United States and around the world. Based in San Francisco, Tony brings more than 20 years of experience leading technology organizations on executive teams at Fortune 500 companies like PayPal and Verisign, and at early-stage startups like Signio, Inc. At PayPal, he led a number of critical business initiatives, including scaling the Venmo platform for billions of credit card payments and guiding PayPal’s effort to expand its reach with Marketplaces. Tony’s background has given him ample experience with the challenges and requirements of both building and scaling technology organizations that develop highly secure and reliable platforms, including the subscription management software for building recurring revenue growth. When he’s not guiding the impact of technology on the billing automation platform, Tony enjoys spending time mountain biking, hiking, and exploring the Bay Area and beyond with his wife and three sons. Recurly’s all-in-one subscription billing platform enables teams to build new subscriber experiences, ramp pricing, and build customer loyalty with insights into consumer preferences within their own subscription services. High growth brands including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in credit card payments for recurring revenues, future-proof their billing and payment operations, and curb subscriber retention and win back millions of dollars in revenue recovery. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder, New Orleans, and London. For more information, visit [https://recurly.com](https://recurly.com).

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Suzin Wold

Chief Marketing Officer

Suzin Wold is the Chief Marketing Officer at Recurly, bringing more than 25 years of experience scaling high-growth B2B and B2C technology companies. A seasoned, data-driven marketing leader, she has held executive leadership roles at companies including Rithum, Bazaarvoice, and Sama, driving global expansion and sustainable revenue growth. Known for building high-performing, cross-functional teams and partnering closely with sales and product, Suzin leads modern go-to-market strategies that deliver predictable, measurable impact. Her collaborative leadership style and strategic mindset enable organizations to accelerate customer acquisition, retention, and lifetime value. Earlier in her career, Suzin co-founded Blackhawk Network, where she helped pioneer the modern retail gift card category. Based in Austin, Suzin is a proud mother of two, an avid traveler, and an active supporter of causes close to her heart.

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Matthew Schurk
Matthew Schurk

Chief Revenue Officer

Matt leads Recurly’s global go-to-market organization—sales, solutions, and revenue operations—focused on helping subscription brands grow faster with the Recurly platform. Before Recurly, Matt served as Chief Revenue Officer at Auctane where he scaled enterprise and commercial motions across North America and EMEA. Previously, he was Chief Revenue Officer at Top Hat, the leading higher education engagement platform, scaling to serve over 750 universities and completing multiple acquisitions. Before that, he spent eight years at Bazaarvoice in progressively senior sales and client success roles while contributing to nearly tenfold revenue growth over his tenure. Across these teams he’s known for data-driven execution, coaching high-performing leaders, and building durable, predictable revenue engines.

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Rachel Sheriff
Rachel Sheriff

Chief Customer Office

With over 20 years of experience, Rachel brings a strategic and veteran experience to deliver top-notch customer experiences by blending technology, data, and creativity. Rachel heads the customer success and professional services teams, driving value across the customer lifecycle. Before Recurly, she served as Chief Customer Officer at Eptura, leading multiple customer-focused teams. Her career includes senior roles at LogicMonitor, Accruent, and Bazaarvoice, where she worked with global Fortune 100 clients and managed complex product suites. On top of that, Rachel is a graduate of Vista Equity Partners' High Potential Leadership Program and holds a bachelor’s degree from Louisiana State University. Based in Austin, Texas, she enjoys family ski trips and watching her kids play lacrosse.

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Eric Steele
Eric Steele

Chief Financial Officer

Eric is a strategic finance leader with over 15 years of experience scaling high-growth SaaS and technology businesses. He’s known for building high-performing teams that unlock sustainable growth and long-term value creation. Prior to Recurly, Eric was CFO at Paytronix, a hospitality software provider, where he led the business to profitable growth and a successful strategic sale. Before Paytronix, Eric led finance, corporate development, and investor relations at Snap One. He played a key role in scaling Snap One to over $1B in revenue and taking the company public. His ability to align financial strategy with product innovation and customer value will continue to position Recurly as the leading subscription growth platform. When Eric isn’t working to scale Recurly, he enjoys sports with his three sons, cheering on the UNC Tar Heels, and traveling to explore new places.

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Jemima Bowden
Jemima Bowden

Chief Human Resources Officer

Jemima is a results-oriented leader with over 20 years of hands-on leadership experience in the people function, specializing in the SaaS space with a proven track record of scaling global businesses. She is known for building and optimizing human resources strategies that drive growth and foster strong employee experiences. Prior to Recurly, Jemima served as the CHRO at Quorum Software, where she masterfully transformed and invigorated the culture of a global company, fostering a dynamic and cohesive environment. Before Quorum, she spent several years at Bazaarvoice, where she held several key leadership roles, and played a critical role in their talent and people strategy. Her extensive background in both startups and Fortune 500 companies uniquely positions her to help Recurly scale with a focus on its most valuable asset: its people. When not working, Jemima is a global explorer at heart, often traveling to new countries and revisiting already loved ones with her family and friends. A native of the UK who moved to Miami after college, she now resides in Austin, where she embraces the city's outdoor beauty by doing yoga, cooking, gardening, and exploring the serene hill country and lakes. Her diverse life experiences and passion for different cultures fuel her approach to building and celebrating a collaborative workplace.

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Jonas Flodh
Jonas Flodh

Partnerships & Corp. Development

Jonas is an entrepreneurial executive with extensive experience in high-tech leadership, known for launching new products and driving digital businesses to success. From navigating digital business growth, successful exits, and post-exit integration, Jonas also has comprehensive experience working in markets like Silicon Valley, London/UK, Europe, and Scandinavia. Before joining Recurly, Jonas was VP & GM at Ooyala's AdTech business unit, where he led R&D, Sales, and Customer Teams. With a strong background in the OTT and AdTech sectors, he has held key roles like VP Products at Ooyala, CPO at Videoplaza, and CTO at Tradedoubler. Jonas holds an M.Sc. in Industrial Economy & Management from KTH Royal Institute of Technology, Stockholm, and is an INSEAD Business School alum. Based in Silicon Valley, Jonas enjoys traveling and is passionate about international affairs and outdoor activities like biking, hiking, skiing, and boating.

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Create a Winning Subscriber Experience with Recurly

Recurly isn’t just your average subscription management platform, we handle billions in revenue, increase customer loyalty, and help reduce churn as one of the top providers in the space.

16x ROI

average ROI for active merchants

$16B

in annual transaction run rate

100M+

active subscribers on our platform

$1.6B

in annual recovered revenue

We help leading brands grow and retain subscribers

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No matter the subscriber capacity, Recurly is built to handle and tackle the biggest challenges companies face. We’ve helped companies unify platforms under one subscription service (Paramount+) and provided companies with the means to break industry norms with targeted subscriptions (Alaska Airlines). Creating winning subscriber experiences from sign-up, to payment, to renewal.

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Get ahead of what’s next

Join thousands of global brands that trust Recurly's 15+ years of expertise